Kapa’s Blog

Today I picked up my new business cards, what do you think?

Now quite a bit of thought went into these cards, which I’m proud to say I designed myself using photoshop.

Front: I believe all photographers business cards should have an image on them, I mean why have just words, pictures of equipment, a strip of film or something like that, you’re a photographer so use this opportunity to show of your work. I used on of my favourite images and one I have received a lot of positive feedback on, not to mention becoming a finalist in a competition I had entered it in. I kept the information on the front to a minimum, the image actually takes up the entire card, some basic contact information is overlayed on top of the wall.

Rear: My original design included a list of the events I photograph, it listed: weddings, christenings, baptisms, event, families, portraiture, corporate, product, real estate, etc, etc. My final design as you can see omitted all these leaving white space or room for notes. This is just as important as the card itself. If you don’t believe me, just go through all the business cards you have kept and see how many have additional information written on them either by yourself or the person that gave it to you.

Many times there’s something additional I want to add when I meet someone and give them my card, writing down my suggestion for a digital camera, the web address of one of my regular haunts, one of my favourite restaurants, or even an on-the-fly quote.

Business cards are an inexpensive and very effective form of marketing, and here’s a few quick tips for you:
- always give 2 cards, one for them to keep (with the notes you wrote on them) and one they may pass onto someone they know (with notes of their own).
- give 4-5 cards to your clients with their final product. Since they’re happy with your work they’ll have no problems passing your contact information onto their family and friends.
- keep them in your wallet, camera bag, car, home, studio, lunch box. No matter where you are, make sure you never have to say “I don’t have one with me”.

Anna got Christened today at the Greek Orthodox Parish of ‘St. Sophia’ . She is definitely one of those calm kids that nothing bothers, she seemed relaxed and uncaring throughout the entire ceremony, making it easy for both her godmother & parents.

These were taken after she was undressed by her grandparents, thought I’d play around a bit with monotone tinting.

Now the following is beginning to become a trademark image from me, I love taking it and parents love it as well. Anna immersed in the baptismal font, black & white works a treat with these images, as you can see here and here.

After the christening, Anna was zonked out for the formals. Held by her godmother with the proud parents on either side.

The reception was held at the Athenian, great Greek cuisine. I like this image, it appears it was taken near a window, however I bounced the flash hard of the wall softening the light making it appear that way.

Gorgeous baby blues

The restaurant has these huge photos / paintings on the walls with images from Greece, nothing wrong making it look like you’re somewhere else